tony dinoff | product | ux | interactive

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PERSONAL SUMMARY | PRINCIPLES

Results-driven, cross-functional product manager and UX | interactive designer with a 10+ year proven track record creating and delivering engaging experiences across the interactive digital space — including desktop, mobile, apps, and multimedia:

Empathy: focus on considerate problem solving, identifying user pain points, and championing innovative solutions;
Flexibility: advocate for user-centered design, agile methodology, iterative workflow, steady learning, and adaptability;
Collaboration: leverage cross-functional skills to optimize analytic decision-making, strategic coordination, and goal-oriented execution;
Communication: prioritize clarity; value every client, stakeholder, and employee; ensure all teams feel recognized and important.

KEY SKILLS | STRENGTHS

PROFESSIONAL EXPERIENCE

WebMD | Medscape | Large Company | 2010 – present

Product Manager | UX | Interactive Designer | 2016 – present
Manage, coordinate, and design complex products for the leading digital provider of health information and professional medical education:
• Key leader for program design across Medscape Education; collaborate with stakeholders, provide direction and deliverables for a product portfolio with increasing annual revenue of $12-50M and workload expanding 20-50% per year — with an over 99% on-time track record;
• Identify, create, and champion innovative product | UX design solutions, gaining key objectives for industry-leading education programs;
• Resource and knowledge leader for multiple custom product, user experience, and interactive project initiatives, and assets across Medscape.

UX | Product Designer | Resource Manager | 2013 – 2016
Directed project and resource management for Site UX | Design team; led design meetings and guided teams to achieve strategic solutions:
• Coordinated a complex site-wide redesign and co-branding initiative for desktop and mobile platforms; prioritized workflow for Operations;
• Collaborated and communicated with Sales, Marketing, Editorial, Product, Design, Engineering, and IT to synchronize and meet key goals;
• Created design deliverables, mockups, user research, wireframes, ad campaigns and interactive innovations for ongoing programs.

Interactive Designer | Presentation Specialist | 2010 – 2013
Streamlined and upgraded team efficiency, output, processes, and templates; designed interactive learning programs for medical professionals:
• Deployed Agile process methodology and resource best practices across Professional Promotions team, achieving +15% productivity team-wide;
• Designed product and sales templates for an automated site advertising application with revenue of ~$24M;
• Created presentation materials for VP of product development used at multiple national medical conferences; mentored junior designers.

Created, designed, and implemented interactive and digital design solutions for a wide freelance client portfolio, including agency and pharma:
• Created engaging e-commerce solutions with art, animation, and interaction for pitches, websites, Flash applications, static and interactive ads;
• Liaised with creative, marketing, copywriting, and development teams to deliver inventive and engaging designs for industry-leading brands.
Clients: Grey Group; Hearst; J. Walter Thompson; New York Times; Publicis; Rapp; Saatchi Healthcare; Slate Group; SourceMedia; Harrison & Star.

Renegade Marketing Group | UX | Interactive Designer, Production Coordinator | Mid-Size Agency | 2007 – 2008

Directed UX best practices initiative for Panasonic Consumer Electronics site redesign; educated teams in design and development standards:
• Identified critical roadblocks; proposed and implemented budget-friendly solutions ensuring cross-platform compatibility;
• Provided templates for design and development teams; provided CSS and HTML; supervised troubleshooting.

The College Board | Senior Interactive | Web Designer | Large Non-Profit | 2004 – 2006

Provided program design and user interface development for a site-wide redesign and new applications, optimized content and usability:
• Rebranded assets to upgraded style guides; created new page designs and user interfaces for new site products;
• Collaborated with Design, Editorial, and Development to ensure implementation and quality control; created splash pages, applications, ads, animations, and additional assets.

Designed and implemented numerous high-profile web sites at groundbreaking, award-winning internet startup:
• Provided full-cycle product creation from initial concept and strategy to developed deliverables for BMG/Universal Entertainment;
• Created innovative interactive animations, graphics, HTML, screen savers, audio and video content; supervised site upgrades.

EDUCATION

Georgetown University | Washington, DC | Bachelor of Arts in English Literature, College of Arts & Sciences.

Product School | New York, NY | Product Management Certification: Core Skills, Best Practices, and Process

General Assembly | New York, NY | User Experience Design Intensive: Core Skills, Best Practices, and Process

University of London | London, UK | Study in European literature: Westfield College

Other accomplishments

• Founded and managed independent music label: created, distributed, and promoted releases achieving international radio airplay and sales;
• Booked venues and supervised logistics for dozens of concerts at venues in multiple U.S. cities;
• Created audio soundscapes and visual backdrop for large-scale art installations.

Software | Platforms